NoBites
Copywriting
I helped this Aussie classic launch their no deet - no worries insect repellent product range. Armed with an idea, a domain, a website structure, and a few samples, I consulted on packaging design and riffled out a few takes on website copy to find the right tone. For me, it was really important to nail the tone of the copy first, before anything else. I really wanted to get that light-hearted Aussie way of life across throughout the brand communications and stories without neglecting the brand's USPs or sounding too corny.