Hello

I'm Sunny Fassler, and I help brands in sports, lifestyle, outdoor, tech and travel communicate better through story-driven marketing.

ABOUT ME

At first, it was warm, cozy and dark...

Now, I'm a writer & storyteller - sometimes liked, sometimes loved, for my stories and content creations.

I’ll throw, jump or shoot myself out of anything for a great story, unless it’s my day off or if mom is watching.

Besides looking for favorite love online (obviously for my work), I engage in activities involving H₂O and boards, friends, reads, travels, adventures, coffee - and on good days, all at the same time.

BRAND MARKETING

I work with brands to build the strategies, campaigns, and creative that shape how they show up in the world. Not just what they say, but how they say it, where they say it, and how to make it resonate, because I know these audiences. I'm one of them. I've put Nike on billboards, helped New Balance build trust with new audiences through editorial, repositioned Billabong's wetsuit line, and figured out what Oxbow sounds like as a brand. Different brands, different briefs, same thing at the core: understanding what creates brand affinity.

BRAND STORYTELLING

The best brands don't talk about themselves, at least not the way you think they should. They tell stories that make their audience feel seen, understood, and part of something. That's what I do. I dig into the culture, the community, the people behind the product, and I find the "why" behind the "what" that ties it all together. I've done it for Volcom's Australian sustainability campaigns, for amp's AI-powered home gym, for Couchsurfing's brand narrative connecting millions of travellers through the simple act of opening your door, and for adventure travel brands that had everything going for them except the words to prove it. The story is always there. Most brands just need someone who knows where to look.

CONTENT MARKETING

Content marketing is how brands communicate. Not just what they publish, but how every piece of content, every channel, and every touchpoint feeds into each other. I developed the content triangle as a framework for one thing, and one thing only: understanding how brand channels interact, where they overlap, and how to make them work as one system instead of a dozen disconnected efforts. I've applied it across Nespresso's lifestyle vertical, across Billabong's five-market editorial strategy, and across startups that needed to figure out how to say something meaningful before they could say it everywhere. The brands that win aren't the ones producing the most content. They're the ones where every piece of content that sees the light of day knows its job.

CONTENT & EDITORIAL

Writing for Stab, Tracks, Vice, and plenty of others over the past decade taught me how to think about content, about structure and about what makes someone pay attention. Journalism taught me how to find stories. Action sports and adventure media taught me how to tell them to audiences who don't give you a second chance if the first line doesn't land. That instinct runs through everything I do on the brand side.

Untold escapades? Say hello!

CLIENTS

Partners in adventure

Crack open a cold one and have a look at some of my present and past partners in adventure below. Then, pull up a seat around the fire and let’s chat about your next expedition.

PORTFOLIO

Collabs around the campfire.

Shout out to the dreamers, the innovators, the shakers & movers, the trailblazers, and the pioneers who provide a home for my work. It's you who make project campfire what it is - a place where creative minds come together and turn what ifs into what's next.

Editorial Work

Corporate Work

PRICE

Rates for my work start at 85€/hour

I'm all about flexibility. Whether it's per hour, project-base, or on a retainer, I'm in. Just to keep things transparent from the get go, my rates start at EUR 85.00 per hour, USD 93.00 per hour, AUD 142.00 per hour or insert your currency (and conversion) here. Whatever works for you, works for me.

Sunny's way with words gives life to our products and brand story - he's the creative force behind the engaging content that sets Hype Energy Drinks apart from the rest.

Andre Gurdian
Head of Marketing at Hype Energy

Sunny has a knack for telling Finisterre's story in ways that captivate readers across channels. His writing vividly captures the spirit of who we are and what we believe in.

Tom Kay
Founder Finisterre