Wolf project
Storytelling
Ran into Wolf Project's founder at a bar in Indonesia. Guy's got a brain for business and a heart for revolutionizing men's skincare. Tasked with defining the brand's voice, I developed a manifesto that shaped Wolf Project into a name synonymous with men's skincare. Focusing on value-driven, emotional storytelling, we transformed their image from just another product to an authority in the field, now proudly featured in CVS across the USA.