Volcom

I collaborated with Volcom on their green revolution Down Under, working on the brand’s sustainability communications as part of their "True To This" campaigns. I wanted to make sure we don’t just say the right things, but let their gear do the talking instead. My role ranged from writing website copy to developing storytelling campaigns that put the emphasis on 'how', not 'what' they sell. I shifted the focus from just gear to the story behind it, showcasing Volcom's revamped eco-friendly approach.