Puma
Creative strategy
Another airport, another iconic brand. This time, I worked on Puma’s out-of-home advertising campaign with the folks at Clear Channel Communications in and around London Gatwick and Zurich Airport. The challenge was to blend Puma's German heritage with its world-wide swagger. In the whirl of travelers and airport chaos, our campaign paid tribute to Puma’s history and celebrated its competitive grit through billboards, LED screens and branded tunnels.