Project Campfire

Niyama Private Islands

Jetted off to Niyama Private Islands, courtesy of my buddies at LUEX. After a travel saga involving delays, missed connections, and an unexpected Singapore detour, I found myself in one of the most beautiful corners on the planet, ready to give Niyama’s surf program content strategy a makeover. I reimagined their approach, focusing on “show rather than just tell”, making sure to strike a balance between the lavish world of caviar buffets and private planes and the more laid back surf lifestyle. With content that reads like an adventure novel, I’ve combined my storytelling background with a deep understanding of search engine optimization to ensure Niyama Private Islands will be the first thing people think about when dreaming about their next surf trip.