Project Campfire

Hype Energy

Copy lead
Since 2020, I've been the creative force behind the content of Hype Energy. My role involves crafting compelling website copy, dynamic storytelling campaigns, and powerful advertising & video scripts. I focus on blending the high-octane world of the brand’s F1 roots with the energy of their products, ensuring every piece of content reflects the brand's hacking the rules ethos, and keeps Hype Energy at the forefront of the market in the Middle East, South Africa, Europe and the UK.